[Brand Guidelines] Logo
Our Dell Technologies logo is how the world recognizes us and we are consistent in how we use it.
A Visual Cornerstone
Our logo is the foundation of our brand. Its visual consistency allows us to unify our identity in everything we do.
Primary Use
Prioritize the use of the blue, horizontal Dell Technologies logo to build brand consistency and recognition. Use the height of the “D” in the Dell logo as your guide for how much clear space you should have around the logo.
Alternate Use
Use the stacked logo when it visually works within the design and space allocated. Use the stacked logo when you are working within constrained spaces.
Color Variations
When the primary Dell Blue logo isn’t suited to a particular application, prioritize the white and black one. The gray version should be reserved for limited applications.
RGB 255 255 255
CMYK 0 0 0 0
HEX #FFFFFF
RGB 0 0 0
CMYK 75 68 67 90
HEX #000000
RGB 128 128 128
CMYK 0 0 0 50
HEX #808080
Permission for
Third Parties
If you are a third party requesting a logo,
please complete the form at the link below.