[Brand Guidelines] Typography

Typography

Connecting with our audiences means using clear, simple messages that are easy to read and understand, and our typeface plays an important role.

Roboto

Roboto is our primary typeface, optimizing legibility while being flexible enough to work with our design language. Its geometric shapes sync perfectly with our design language to create a unified approach that is optimized for the digital world.

Font Weight Variations

Roboto offers a variety of weights. Roboto Condensed and Roboto Mono aren’t recommended for use (to help us maintain consistency.)

Download Roboto here.

Typesetting Best
Practice Principle

When it comes to typesetting, there’s one very simple rule to follow: the bigger the type, the lighter the weight and vice versa. This method both creates a unified density and optimizes legibility.