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Enterprise Strategy Group  |  Getting to the Bigger Truth™

ESG PARTNER MARKETPLACE

Arm Your Partners with Core Content Assets

Don't underestimate how important it is to have a really solid base of core content assets that your channel partners can share with current and potential customers.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Benefits of Content Marketing

  • Increase audience retention
  • Better social media traction
  • Establish trust with your audience
  • Generate leads
  • Improve conversions

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Popular ESG Content Bundles

Thought Leadership

Goal: Drive Engagement through Thought Leadership with large number of prospects

By communicating thought leadership, you become part of the conversation, early in the buying journey. You allow your audience to get to know you. 

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Primary asset:
White paper


Supporting assets:
✓ Three Instagraphics for social media


$30,000

Primary asset:
Interactive white paper


Supporting assets:
✓ Infographic
✓ Two Instagraphics


$45,000

Primary asset:
White paper


Supporting assets:
✓ Three Instagraphics or one Infographic
✓ Video Series


$75,000

Drive Inbound Leads

Goal: Turn that interest into a lead

At this stage, the prospect is a little familiar with your product or service, and is evaluating the problem, its urgency, how it can be solved, and whether it really needs to be solved here and now.

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Primary asset:
Business Justification brief

 

  Supporting assets:
✓ Three Instagraphics for social media


$25,000

Primary asset:
2-4 page Validation Report of joint solution


Supporting assets:
✓ Webinar participation by ESG expert
✓ One Infographic or Three instagraphics


$45,000

Primary asset:
2-4 page validation report


Supporting assets:
✓ ESG-hosted webinar
✓ Video Series
✓ Three instagraphics


$75,000

Provide the Final Path to Purchase

Goal: help them make a positive decision and finally become your client

75% of B2B customers claim that the vendor’s content influences their buying decision, so this is your time to shine.

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Primary asset:
Web-based Customer Self-Assessment Tool or Web-based ROI or TCO calculator



$50,000 (and up)

ESG Content

Gated Deliverables

White Paper & Brief

Video

Infographic & Instagraphic

eBook

Technical Validations

Webinars

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Interactive Deliverables

Assessments

Quizzes

Calculators

Landing Pages

CONTACT US

Enterprise Strategy Group | Getting to the Bigger Truth™

Enterprise Strategy Group is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community.