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Enterprise Strategy Group | Getting to the Bigger Truth™
ESG PARTNER MARKETPLACE
Arm Your Partners with Core Content Assets
Don't underestimate how important it is to have a really solid base of core content assets that your channel partners can share with current and potential customers.
Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.
Benefits of Content Marketing
- Increase audience retention
- Better social media traction
- Establish trust with your audience
- Generate leads
- Improve conversions
Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.
Popular ESG Content Bundles
Thought Leadership
Goal: Drive Engagement through Thought Leadership with large number of prospects
By communicating thought leadership, you become part of the conversation, early in the buying journey. You allow your audience to get to know you.
Primary asset:
White paper
Supporting assets:
✓ Three Instagraphics for social media
$30,000
Primary asset:
Interactive white paper
Supporting assets:
✓ Infographic
✓ Two Instagraphics
$45,000
Primary asset:
White paper
Supporting assets:
✓ Three Instagraphics or one Infographic
✓ Video Series
$75,000
Drive Inbound Leads
Goal: Turn that interest into a lead
At this stage, the prospect is a little familiar with your product or service, and is evaluating the problem, its urgency, how it can be solved, and whether it really needs to be solved here and now.
Primary asset:
Business Justification brief
Supporting assets:
✓ Three Instagraphics for social media
$25,000
Primary asset:
2-4 page Validation Report of joint solution
Supporting assets:
✓ Webinar participation by ESG expert
✓ One Infographic or Three instagraphics
$45,000
Primary asset:
2-4 page validation report
Supporting assets:
✓ ESG-hosted webinar
✓ Video Series
✓ Three instagraphics
$75,000
Provide the Final Path to Purchase
Goal: help them make a positive decision and finally become your client
75% of B2B customers claim that the vendor’s content influences their buying decision, so this is your time to shine.
Primary asset:
Web-based Customer Self-Assessment Tool or Web-based ROI or TCO calculator
$50,000 (and up)
ESG Content
Gated Deliverables
White Paper & Brief
Video
Infographic & Instagraphic
eBook
Technical Validations
Webinars
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Interactive Deliverables
Assessments
Quizzes
Calculators
Landing Pages
CONTACT US
It's now or never.
Let’s get the digital marketing conversation started.
We’re ready to talk about your organization and your goals—and how we can help you reach above and beyond the stars. Just fill out the form, and we’ll get back to you lickety-split.
Enterprise Strategy Group | Getting to the Bigger Truth™
Enterprise Strategy Group is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community.