ESG PARTNER MARKETPLACE

Generating and Nurturing Leads – That’s What You’re Here for

Proven tools and guidance to bring your client acquisition to a new level.

Brought to you by:
Enterprise Strategy Group  |  Getting to the Bigger Truth™

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Benefits of Content Marketing

  • Increase audience retention
  • Better social media traction
  • Establish trust with your audience
  • Generate leads
  • Improve conversions

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Proven to Engage At Each Step in the Purchase Decision process.

PURCHASE DECISION PROCESS
WHAT WE PROVIDE
Awareness/Interest
Thought Leadership Papers, Research Insights Reports, Videos, Infographics/InstaGraphics, Social Content
Consideration/Evaluation
Technical Validation Reports, Economic Validation Reports, Buyers Guides, Customer Self Assessment Tools, Webinars
Purchase
Sales Support Content ROI & Other Sales Enablement Tools

Popular ESG Content Bundles

Awareness/Interest

Goal: Drive Engagement through Thought Leadership with large number of prospects

By communicating thought leadership, you become part of the conversation, early in the buying journey. You allow your audience to get to know you. 

Bundle 1

Primary asset:
White Paper

Supporting assets:
✓ Three Instagraphics for social media

$30,000
Yes, I want this bundle!
Bundle 2

Primary asset:
Interactive white paper

Supporting assets:
✓ Infographic
✓ Two Instagraphics

$45,000
Yes, I want this bundle!
Bundle 3

Primary asset:
White paper

Supporting assets:
✓ Three Instagraphics or one Infographic
✓ Video Series

$75,000
Yes, I want this bundle!

Consideration/Evaluation

Goal: Turn that interest into a lead

At this stage, the prospect is a little familiar with your product or service, and is evaluating the problem, its urgency, how it can be solved, and whether it really needs to be solved here and now.

Bundle 4

Primary asset:
Business Justification brief
 
  Supporting assets:
✓ Three Instagraphics for social media


$25,000

Yes, I want this bundle!
Bundle 5

Primary asset:
2-4 page Validation Report of joint solution

Supporting assets:
✓ Webinar participation by ESG expert
✓ One Infographic or Three instagraphics

$45,000

Yes, I want this bundle!
Bundle 6

Primary asset:
2-4 page validation report

Supporting assets:
✓ ESG-hosted webinar
✓ Video Series
✓ Three instagraphics

$75,000

Yes, I want this bundle!

Provide the Final Path to Purchase

Goal: help them make a positive decision and finally become your client

75% of B2B customers claim that the vendor’s content influences their buying decision, so this is your time to shine.

Bundle 7

Primary asset:
Web-based Customer Self-Assessment Tool or Web-based ROI or TCO calculator


$50,000 (and up)

Yes, I want this bundle!

ESG Content Assets (a-la-carte)

We are unique – by combining our primary research, market analysis and insight with our in-house content creation teams, we deliver end-to-end. (papers, videos, infographics, webinars, web calculators, assessment tools) and sales/partner enablement tools. Click on icon for description.

White Paper
$25,000

Generate on-message awareness of your service with ESG’s well-designed, credible, and informative white papers.

Solution Showcase
$12,500

Highlight your strategy, technology, or product in the context of current market trends and customer requirements with a concise showcase.

Business Justification Brief
$$

Help your partners make the business case for how increased engagement with your products or services can help them create strategic relationships with their customers.

Technical Validation
$12,500

Measure and promote the performance, scalability, and reliability of your product or service for prospects in the consideration and evaluation phase of technology purchase.

eBook
$17,500

Use key ESG research findings to define your unique value in your market segment in a contemporary, visual, and engaging format.

Infographic & Instagraphic
$10,000

Make a splash with graphics-rich and shareable assets designed to help drive awareness via social media and automated marketing campaigns. ESG Infographics are designed to fortify your story with multiple research data points, while ESG InstaGraphics focus on one impactful data point of interest to your audience.

Video
$10,000

Ensure that your marketing messages have the biggest impact with online videos that connect with your customers. With video, compelling images and ESG experts speak directly to your customers about how your technology can solve their problems.

Webinars
$10,000

Increase engagement at your live and recorded webinars and other online events with ESG analysts’ expert participation, which includes use of ESG research and other content to stimulate focused awareness of your message.

It's now or never.

Let’s get the digital marketing conversation started.

We’re ready to talk about your organization and your goals—and how we can help you reach above and beyond the stars. Just fill out the form, and we’ll get back to you lickety-split.

Enterprise Strategy Group | Getting to the Bigger Truth™

Enterprise Strategy Group is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community.